About

Increments is an independent London-based type design studio specialising in concept-led, bespoke typefaces for retail and custom applications. We create type systems that are practical, distinctive, and built to perform across print, digital products, and brand environments.

Services

We offer a focused range of type design services alongside our collection of retail typefaces:

  • Custom typeface design
  • Modification of existing typefaces
  • Additional glyph design
  • Logotype and marque drawing
  • Design direction
  • Typesetting

Licensing

We keep licensing clear and straightforward.

When you buy a font, you are purchasing a license to use the software as one legal entity (person or company), not ownership of the font itself.

Our licenses are grouped by company size:

  • Creative (1 person): Desktop use only
  • Studio (up to 25 employees): Full commercial use
  • Agency (up to 50 employees): Full commercial use
  • Brand (up to 100 employees): Full commercial use
  • Global (100+ employees): Full commercial use

If your team grows beyond your tier, we will need to move you up to the next license within 30 days. For full legal terms, see the EULA.